Terms of Service — Lyra Platform
Last updated: November 13, 2026
1. Service provider
Lyra Platform is operated by VISUAL WEB DIGITAL BRASIL LTDA, a Brazilian limited liability company registered under CNPJ 30.585.094/0001-79, at Rua Frederico Moura, 1407, Cidade Nova, Franca, São Paulo, 14401-150, Brazil. The company also uses the Talarico Labs commercial brand. These Terms describe general conditions relating to Lyra Agency, LeadFlow, and Social.
For privacy matters, contact privacy@lyrasuite.com.
2. Service and availability
Lyra offers business software for operations management, customer relationships, messaging, marketing, and agency workflows. Available features depend on the product, organization settings, permissions, third-party services, and release stage. Features under development are not part of the available offering unless enabled.
Access during development or validation may be provided to invited users and may involve changes, restrictions, interruptions, and evolving functionality.
3. Agreements and specific conditions
Access conditions, any trial period, usage limits, support, fees, billing, renewals, cancellation, and other commercial obligations, where applicable, are governed by the arrangements actually agreed by the parties. These Terms alone do not establish pricing, a paid plan, automatic renewal, minimum commitment, or a specific uptime commitment.
Publication of this page does not, by itself, establish that any particular user has electronically accepted these Terms. Where acceptance or contractual assent is required, it must be obtained through an appropriate process or agreement.
4. Accounts and authorized users
The service is intended for business and professional use. Organizations using accounts, teams, client areas, or workspaces are responsible for approving users, assigning appropriate permissions, keeping information accurate, and removing access when appropriate. Users must protect their credentials and report suspected misuse.
An agency's technical access to customer resources does not replace the contractual and legal authority required to manage those resources.
5. License, ownership, and customer content
Authorized access grants a limited right to use the features made available in the applicable context. It does not transfer ownership of Lyra's software, code, marks, interfaces, or documentation unless expressly agreed otherwise.
Customer organizations retain the rights they lawfully hold in their content and information. They are responsible for obtaining permissions needed to upload documents, contact lists, trademarks, images, personal information, and third-party accounts. Lyra may process that content as needed to provide enabled services, subject to the applicable data protection roles and obligations.
6. Acceptable use
Users must not use Lyra for fraud, unauthorized access, third-party rights violations, unlawful or abusive messaging, deceptive advertising, improper personal-data processing, or activities contrary to applicable laws and connected-provider rules.
Organizations using WhatsApp, SMS, email, advertising, automation, or business profile management must comply with authorization, transparency, suppression, opt-out, content, and channel-policy requirements. Lyra may take proportionate and legally permitted action to protect service integrity and security.
7. Third-party integrations
Connected features rely on external services, including Meta and, when available, Google Ads, Google Analytics 4, and Google Business Profile. The person connecting an account must be authorized to link it and direct the requested actions. Provider rules and availability can change independently of Lyra.
Disconnecting an integration in Lyra may stop its local use without necessarily revoking authorization at the provider or deleting previously synchronized information. Users should also manage authorization through the provider's own settings where applicable. Requests relating to information retained by Lyra can be sent to our privacy contact.
Integration availability does not imply endorsement or certification by a provider.
8. Artificial intelligence and automation
Certain features use AI providers, including OpenAI, for transcription, automated responses, summaries, classification, support workflows, and content creation. User-provided information or information from enabled features may be sent to relevant providers, as described in our Privacy Policy.
AI-generated content may be inaccurate. Customer organizations should apply appropriate oversight, verify material content and decisions, and provide required notices to their contacts. Automated features do not replace human review where legally required.
9. Personal information
Personal-data processing is described in our Privacy Policy and governed by applicable law. Depending on the processing activity, the customer organization may act as controller and Lyra as processor. In agency–end-customer operations, the parties' roles and instructions depend on the actual purposes and arrangements.
Each organization is responsible for the legitimacy of the information and instructions it provides. Lyra remains responsible for its own applicable legal and contractual duties.
10. Agencies, campaigns, and publishing
Agencies and users managing advertising accounts, publications, or customer channels must have authority to create, edit, approve, publish, or analyze the relevant resources. They are responsible for editorial and business decisions and for information submitted to external providers, within their roles and authorizations.
The level of automation and the actions available depend on enabled features and granted permissions.
11. Security, maintenance, and service continuity
Lyra uses authentication, access permissions, and technical safeguards for its services. Updates, maintenance, security events, or third-party failures may temporarily affect functionality. Any specific support, availability, or service-level commitment must be stated in an applicable agreement; these Terms do not establish a standalone SLA.
Nothing in these Terms excludes non-waivable legal protections or liability.
12. Disconnection, closure, and information
Disconnecting external accounts or discontinuing a feature does not automatically erase every associated record. Some information may remain in operational records, files, and backups for varying periods depending on technical conditions, legitimate purposes, and applicable obligations. Not all products provide comprehensive self-service account deletion or personal-data export.
Requests for access, correction, or erasure of personal information can be submitted to privacy@lyrasuite.com and will be assessed based on controller roles, legal obligations, and available means of fulfillment. Any specific contractual arrangements for account closure and return of data must be included in the applicable agreement.
13. Responsibility
Each party is responsible for its own activities to the extent provided by applicable law and actual agreements. Providing tools does not make Lyra the author of, or automatically responsible for, the accuracy or legality of all customer-submitted materials or content published through third-party accounts.
These Terms do not waive statutory rights or liabilities that cannot lawfully be excluded.
14. Updates
These Terms may change as the service and legal requirements evolve. Where a change requires specific notice or renewed consent, applicable legal and contractual requirements will be followed. The update date appears at the start of this document.
15. Governing law
Services provided by the Brazilian operating entity are subject to applicable mandatory laws, including data protection and consumer rules where relevant. Governing law and dispute venue for a particular contractual arrangement depend on the applicable agreement and mandatory jurisdictional rules. These Terms do not impose a foreign forum or arbitration requirement.
Privacy contact: privacy@lyrasuite.com.